Here Are Some Great Ideas For Marketing Your Small Business
So you have an idea for a small business, or you’re just getting yours off the ground.
While capital for startups and other factors are critical, you know there are other important components to business sucess. One that’s easy to overlook during the startup stage involves marketing your business. Basically, if you just build it, they won’t necessarily come. You have to let them know you’re there and what you offer. That’s where marketing comes in.
We recently saw an excellent blog posted by the SBA on “7 Marketing Mistakes That Can Come Back to Haunt You” by Rieva Lesonsky. The quick read won’t solve all your marketing problems, but in about 15 minutes you can get a good handle on what not to do and some well-focused ideas on what to do.
For example, the author is obviously big on planning, something many small business owners find hard to make time for in “extra” areas like marketing. But as she explains, failure to set goals for your marketing, measure your results and more are good ways to waste both time and money.
To see the complete article, go to this link, where you can find additional links to even more good information.